Client Work

Client work is how Duodode operates day to day. Every engagement is a client project until the business evolves into something else. For me, client work is both the engine of the business and a discipline that sharpens my thinking.

How I relates to it

Client work is not a compromise. It is a compounding asset when done with the right clients on the right terms. I treat it as:

• Paid Feedback Loops on my own Taste and Competence
• Direct exposure to real businesses and real markets
• A training ground for Business Strategy and Agency Building
• Cash flow that funds larger ambitions, see Millionaire Goal and Agency-vs-Product

What makes good client work

• A client who wants real outcomes, not busywork
• A problem worth solving
• A scope that lets the team ship with execution intact
• ROI that is visible to the client and to Duodode

What I avoid

• Clients who pay for Fluff
• Endless rounds driven by indecision
• Scope that treats the agency as cheap labor rather than as a partner
• Projects with no clear business value, see Business Value

The tension

Client work can turn into a ceiling if every hour worked is a dollar earned. I am aware of this. The answer is Systems, Productized Services, and careful scaling, not more volume at the same model.

Related

Duodode · Digital Agency · Productized Services · Agency Building · Agency-vs-Product · ROI-Driven Thinking