The Futur
The Futur
The Futur is a channel about the business side of design. For me, building Duodode as a Digital Agency that blends Branding, AI Automation, and product work, it is one of the most directly useful channels in my rotation.
What it is
Videos, interviews, and frameworks on how to run a creative business: pricing, positioning, selling, branding, client work, and the operational side of design careers.
Why I watch
He does not want to be boxed in as only a designer. He sees Design as one leverage point inside a larger business system. The Futur operates at exactly that intersection. It is a direct input for how I think about:
- Duodode's positioning
- Pricing and packaging services
- Selling without Fluff
- Turning craft into a real company
What it gives me
- Frameworks for the business of design
- Language to use with clients
- Perspective from operators who have already built agencies
- Confidence that Branding and Design can produce real business value
Fit with my philosophy
The channel's tone aligns with my: treat Design seriously, treat business seriously, refuse empty aesthetics. See Design Philosophy and Duodode.
Connection to my system
The Futur is basically a business school for agency builders. For someone whose current focus is Duodode, that is high-leverage input. See YouTube as Learning Platform.
Related
Duodode · Design · Branding · Digital Agency · Design Philosophy · YouTube as Learning Platform